In World War I, unlike World War II, mandatory fuel rationing was never put into place. Instead, voluntary measures were requested. Remarkably, this worked, and saved around a million barrels of oil. This advertisement is from June, 1918, during the height of the war for the United States. Without rationing, it still made sense for the Standard Oil Company of New York to advertise gasoline. Here the company is selling its gas as the most efficient brand, highlighted by the image on the lower right of the attacking tank.
Greenfield Gazette and Courier. “More Power to the Allies.” June 18, 1918. Pocumtuck Valley Memorial Association, American Centuries. https://americancenturies.org/collection/l02-032/. Accessed on October 16, 2024.
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