The general store of F.E. Field in Greenfield, Massachusetts, burned on August 21, 1875. Before the disaster, Field’s newspaper advertisements had promised that he would “make trade lively” by offering “very low prices.” His store, he claimed, was the “headquarters for fruit jars.” The fire was apparently started accidentally, and although Field was well insured, he never restarted his business. This sign was rescued from the fire and was recycled. It was rediscovered in 1990, when the Seth Wood House in the Factory Hollow section of Greenfield was being dismantled.  The sign was patching a hole in a plaster wall.